Do the right thing
&
do it right
Innovation can be messy. But it can be structured nonetheless!
An innovation strategy and -process help you decide what the right thing for the future will be. Which ideas should be persued and which ones are better left behind.
Where should your company be looking for the next big thing?
Innovation should be managed. Not only to develop the great products of tomorrow, but also to avoid wasting money on the wrong ideas.
Do you have too many ideas? Or are you wondering where the opportunities for your company lie?
Defining an innovation strategy, based on the purpose, vision, brand and strengths of your company will bring clarity and make room for creativity. Besides that, it might free up (mental) capacity due to shared focus among all involved stakeholders.
Innovation is full of unknowns, risks and opportunities. But it needs decisions nonetheless.
A structured approach makes ideas comparable, demands answers to the most pressing questions and involves the right stakeholders at the right time.
A well-defined innovation process brings structure to your projects.
Which ideas deserve investment of time and money? Why do you choose not to follow-up on others?
Idea management creates a clear set of criteria and a process to decide as quickly as possible to discard certain ideas and promote others to projects.